Campaign Overview: Malaria remains a killer disease and requires intervention to fight it especially in Africa. Kilit’s range of indoor insecticides are effective against all flying and crawling insects such as flies, mosquitoes, cockroaches, and ants. The brand has been tried and tested, and their powerful formula has a rapid killing action that kills on contact. 

We were tasked to build and execute a digital campaign to reintroduce the Kilit line of products to the Ghanaian market, drive awareness among relevant target audiences, increase engagement on brand activities and induce trials and sales along consumer journey while maintaining a strong brand-consumer relationship offline and online to fight malaria in the “Join the Movement” Kilit campaign. 

Campaign Objectives: Increase brand awareness, generate trials and drive into sales, and boost traffic to social media and key distributor channels with influencers and creators as core drivers.